Graduate Course Directory and Schedules

The ways population health is characterized in the mass media matter for our societal understanding of how health is produced, maintained, and put at risk. But, which mass media are we considering –and are we missing any in our assessments? And, when we say “health communication,” which strategies are we referring to? As public health communicators, we need to know how to assess this rapidly changing landscape so we may both deeply understand how “health” is being constructed for audiences, and so that we may more effectively enter debates and help broaden them. In this fast-paced graduate survey course, we will explore the many ways population health is characterized via mass media, both from within public health and without. We will look at what is required to more fully engage with broad audiences across media environments and understand the contexts in which messages are exchanged. And, we will assess the effectiveness of differing approaches for a range of goals.

Prerequisite

PHE 512 – Health Behavior for Public Health or equivalent